Where do you go to see the internet’s first banner ad? How about The First Banner Ad?
This site is dedicated to showing off one of the ads that ran on that site. No, it wasn’t the “first” as there were a handful of other ads that ran on various sections of hotwired.com. This site is also here to tell the story of how that ad came to be, how it succeeded beyond anything we had imagined, and how we tried to set an example for how corporations could communicate with their audiences.
The interwebs have not been the same since.