We can ask a similar question about AppleCare, Apple Pay, Apple Watch, Apple Music, Apple News+, Apple Arcade… but you get the idea, right?
Rich Greenfield in The Hollywood Reporter:
All of these companies are trying to keep you in their ecosystem for as much time as possible
If Apple can get people spending hours a week watching its content, they’re going to be more likely to buy its devices
By the end of year one, they’re going to have a lot of content
And, millions of users. Apple will sell over 200-million new iPhones, iPads, and Macs in the next year, and those customers get one year of free Apple TV+.